Question: Is FreeWheel An SSP?

Is Rubicon a DSP or SSP?

Major DSP companies include DoubleClick, TubeMogul, Invite Media, DataXU, Turn, Rubicon Project, BrightRoll, Videology, StackAdapt and MediaMath..

Is Telaria an SSP?

At Telaria, we’ve seen how a unique product offering can help secure exclusive deals like we have with Hulu. As media companies and buyers shrink the platforms they work with, it means we’re a natural first look as an independent SSP.

What is FreeWheel advertising?

FreeWheel, A Comcast Company, empowers all segments of The New TV Ecosystem. … We partner with publishers and distributors to grow their businesses via differentiated solutions designed to break down the silos of television and digital video and generate demand.

What is the difference between a DSP and SSP?

An SSP is the web owners’ equivalent of a DSP. While the latter is used by advertisers to buy impressions effectively, at the lowest price possible. The SSP is designed for publishers to do the exact opposite; sell their impressions to the right buyers at the maximum price. Similar technology powers the SSP and DSP.

What is freewheel MRM?

From the unique position as the center of the premium video economy, FreeWheel enables premium video publishers to holistically manage their ad businesses and maximize the value of their content across all screens, including desktop, mobile, OTT, and traditional STB devices. …

What is the difference between a cassette and a freewheel?

Older bikes may have a large external thread machined into the hub. The cogs and ratcheting body assembly, called a “freewheel,” threads onto the hub. … If the fittings spin with the cogs, it is a cassette system with a freehub. If the tool fittings do not spin with the cogs, it is a threaded freewheel system.

Is Rubicon a DSP?

Rubicon Project (NYSE: RUBI), the Global Exchange for Advertising, today announced it has opened up its exchange to DSPs for programmatic buying in guaranteed private marketplaces. Google’s DoubleClick Bid Manager is the first DSP to integrate with Rubicon Project’s exchange for programmatic guaranteed buying.

Is SpotX an SSP?

The key advantage being that an SSP like SpotX has hundreds of direct relationships with the publishers selling the available inventory. With SpotX’s Audience Management Engine, brands can unlock the full potential of their audience data by targeting it directly within the SpotX Platform.

What does freewheel mean?

Definition of freewheel (Entry 2 of 2) intransitive verb. 1 : to roll along freely independent of a gear. 2 : to move, live, or play freely or irresponsibly.

How does a freewheel work?

Mechanics. The simplest freewheel device consists of two saw-toothed, spring-loaded discs pressing against each other with the toothed sides together, somewhat like a ratchet. Rotating in one direction, the saw teeth of the drive disc lock with the teeth of the driven disc, making it rotate at the same speed.

Is Google Ad Manager An SSP?

So, is Google Ad Manager an just an SSP and ad server? Basically, yes. Even though Google literally describes Ad Manager as “not just an SSP or ad server”, Google Ad Manager is essentially Google’s SSP/ad server.

Does Google have a DSP?

GDN is an ad network of publishers and suppliers while DSP is a demand side platform. … You can buy directly from publishers and via multiple ad exchanges — including Google’s GDN network, which is listed as AdX with relevant DSPs.

Is AppNexus a DSP or SSP?

Xandr Invest is the rebranded AppNexus DSP, and Xandr Monetize is the rebranded SSP. Community is Xandr’s proprietary data-infused marketplace that can be accessed by buyers only through Invest, and by sellers only through Monetize.

Who uses an SSP?

SSPs are most often used to sell inventory that human sales teams have failed to sell. Increasingly, however, media owners are using the data collected from their SSPs to determine whether human salespeople or programmatic trading returns the greatest margins, and to make business decisions based on that information.

Is FreeWheel a DSP?

FreeWheel Introduces Digital Integrated Ad Management Platform to Meet Evolving Needs of Over-the-Top (OTT) Publishers. … The platform also offers direct access to programmatic demand through over 40 server-to-server DSP connections, or through FreeWheel Media for publishers who prefer managed service media sales support …